What the press say
TTG
TTG
Luxury agencies and agency networks shared how they’re getting fit for the year ahead, speaking on a panel at the TTG Luxury Travel Summit. Private travel club Little Emperors uses data to predict trends, to prompt people and to speak to them about what they’re searching for. Founder Rebecca Masri said astute use of data can determine what people of a similar demographic to your clients are searching for.
TTG
LATTE
LATTE
A panel of luxury experts discuss what's hot, and where travellers are going to avoid it. Masri said that over the upcoming festive season, her agency has seen a large increase in demand for destinations like Norway, Denmark and the “fjords” which are out of the normal. As well as the Alps. “We’ve definitely acknowledged the change due to the changing climate that we’re experiencing in the world”.
LATTE
Travel Weekly
Travel Weekly
The travel boom since Covid-19 appears to be rolling into this fall and holiday season, data from Virtuoso shows. Rebecca Masri, founder of Little Emperors in the U.K., said her membership-based agency isn't seeing much price resistance from its younger client base. "But we've definitely seen an increase in demand for shorter trips, shorter lengths of stay," she said.
Travel Weekly
Euronews
Euronews
While the likes of Spain, Italy and the Greek islands historically draw in holidaymakers during the summer months, record-breaking temperatures have been putting travellers off. Some top destinations have hit temperatures as high as 48 degrees Celsius. Rebecca Masri, founder of private members’ club and hotel booking app Little Emperors, shared how she’s seen an increase in bookings for alternative destinations.
Euronews
Aspire
Aspire
Travellers must ‘get out of Covid mindset’ of last-minute bookings. The founder of private members’ club and hotel booking app Little Emperors, Rebecca Masri, said she had clients already booked for Christmas 2024, adding it was “the first time in a long time” she had witnessed such a long lead time. “The old normal was booking in advance then the new normal became booking at the very last minute,” she said.
Aspire
TravelPulse
TravelPulse
Looking to travel planning in the future, it was the belief of many advisors that the days of last-minute travel are over for the most in-demand experiences and that booking far in advance is advised going forward. "Book as far in advance as you can especially for typical destinations," said Rebecca Masri, founder of Little Emperors. "Go as far as a year. Even though there is much more product, the availability is tight."
TravelPulse